A web ecosystem with content made, updated, or run by AI at scale.
The web can feel like a mall run by robots. Every store is open, but nobody checks the shelves.
AI can build and update pages very fast. It can also flood search results with junk.
AI slop
AI-made pages can fill the web with low-quality junk.
Content provenance
Content provenance helps people see who made a page and how.
Zero-Click AI Search
AI answers can change how these pages get visitors.