An AI search that gives answers on the results page with fewer clicks.
It is like asking a librarian for a book. She reads you the key page. You may never touch the shelf.
It makes weather checks and price checks quick. But fewer people may visit the original websites.
AEO
Direct answers make content need to fit AI citations.
Agentic search
Zero-click AI search gives an answer. Agentic search can also do tasks.
RAG
RAG can find source material for the AI answer.