AI Rookies

AI Washing

Fact

Marketing that exaggerates AI features or pretends a product uses AI.

In Plain Words

It is like putting “AI-powered” on a plain toaster. The toaster still just makes toast. No robot chef inside.

Companies may do this in ads or pitch meetings. It can fool shoppers and investors.

Related Concepts

AI Deception
AI Washing uses an AI label to mislead people about a product.

AI Hype Cycle
A bigger AI craze gives companies more reason to exaggerate.

AI Transparency Notice
Clear disclosure makes AI claims easier to check.